About us
Alegría de México es Color is an initiative of international scope that seeks to promote the use of “High-end contemporary Mexican fashion” in other countries through the sale of unique signature pieces to show the world the evolution and excellence of textiles, embroidery and other artisanal techniques, jewelry made with love and knowledge that tell stories, without losing their essence, maintaining the colors and authentic artisanal processes, but combined with contemporary designs. In addition, good practices are applied to ensure the quality of the garments.
Team
Yeshica Romero
General Manager
Co-founder of Alegria de Mexico es Color, with more than 15 years of experience in project management, process management, event management, supplier development, negotiation skills, creation of strategic alliances with sponsors such as: restaurants, hotels, photographers, makeup artists, etc.
Its purpose is to form a great community with the banner of sisterhood among women, selling with a cause, empowering women and transmitting stories through the connection between women, creating virtuous circles between Mexican artisans and women living in the United States strengthening their cultural identity and the inner connection of each woman.
Mónica Briz
Fashion Production
Co-founder of Alegría de México es Color, with more than 20 years in the world of fashion and image, she has worked in historical costume production, image consulting to officials and politicians, handcrafted runway productions in Puebla, CDMEX, NY, Las Vegas, Oregon and Sacramento.
Founder of MB Corazón de Tela and María Atellier. Promoting the consumption of handmade garments and under the philosophy of local consumption and fair price. She works with teenagers and women on issues of self-esteem and empowerment.
Olga de la Canal
Finance, Marketing and IT
Co-founder of Alegría de México es Color, with more than 40 years of experience. Specialized in business process optimization, project management, development and evaluation of investment projects, business plans, software development, data analysis, digital marketing strategies, course design, market research, website and online store development, as well as design and development of key performance indicators (KPI) for companies.